Welcome wellness warriors and health aficionados! In an era where consciousness around health has become paramount, dietary supplements have evolved from mere nutritional add-ons to essential elements in the pursuit of a healthy lifestyle. Remarkably, according to a CRN survey in 2023, a whopping 74% of American consumers are now using dietary supplements. And to dial into what's hot in the market currently, SPINS released a report on May 13 highlighting the six trending dietary supplement ingredients in the US.
We're here to unwrap these top contenders and give you the inside scoop on what's fueling their rise to prominence.
1.Magnesium: A Mineral Powerhouse
Let's talk figures. In the US, across multi-channel and natural outlets, magnesium supplement sales soared by 44.5% to $322 million in 52 weeks leading up to March 24, 2024, as per SPINS data. The beverage sector alone experienced a 130.7% growth, hitting $9 million in sales. Significantly, 30% of supplement sales claiming bone and immune health were credited to magnesium.
Why all the fuss about magnesium? Well, it's an essential cofactor in over 300 enzyme systems vital for regulating biochemical reactions in the body, including muscle and nerve function, blood sugar control, blood pressure regulation, and bone health. Moreover, its indispensable role spans energy production, oxidative phosphorylation, and glycolysis, not to mention being a building block for synthesizing DNA, RNA, and glutathione.
Despite these critical contributions to human health, many US consumers only intake half of the recommended daily amounts of magnesium, pointing to a substantial gap filled by supplements. Garden of Life's magnesium gummies provide a punchy 400mg of citrate per four gummies, fostering an uptick in intake to combat fatigue and support musculature and cardiovascular vigor. These goodies also include a billion CFU of Bacillus subtilis DE111 probiotics to maintain a healthy gut microbiome.
2.Creatine: Beyond Athletic Performance
Shifting gears to creatine, SPINS notes an emphatic market shift with sales hitting $71 million in the 52 weeks up to March 24, 2024 – a 95.5% spike since 2022-2024. Traditionally lauded for enhancing physical performance due to its role in muscle and nerve energy provisions, research now broadens its audience. Studies suggest single doses can increase brain phosphocreatine levels, potentially reversing metabolic changes from sleep deprivation. This could redefine creatine's market, extending its appeal beyond fitness enthusiasts to older demographics.
But that's not all – another study hints at creatine's mood-regulating potential, promising for treating depression. It's now poised to be a 3-in-1 supplement, covering athletic, cognitive, and emotional realms of health.
3.Functional Mushrooms: The Mighty Fungi
Next, let's talk about the 'fun guys' – functional mushrooms. With their diverse health claims from cognition to immune support, they've seen explosive growth, with a 34.2% annual compound surge to $112.9 million in 2024. These adaptable organisms are now stellar ingredients in supplements and functional foods. Take OM's Master Blend, featuring ten mushroom varieties for immune health and stress relief, or Odyssey 222 beverage, blending cognition-boosting Lion's Mane with Cordyceps for energy and heart palpitation mitigation.
4.Essential Fatty Acids: Beyond Cognition
Omega-3s, particularly EPA and DHA, are often touted as first-line supplements for brain health. With a market poised for steady growth, essential fatty acids are also gaining traction for applications linked to menopause and joint health. Their multifaceted applications are increasingly recognized across the food and beverage spectrum, with Ripple Foods even infusing children’s plant milk with 50mg DHA Omega-3 for neural development.
5.Colostrum: Liquid Gold
Colostrum, the initial milk produced post-delivery, is rich in macronutrients, immunoglobulins, antimicrobial peptides, and growth factors – a true 'liquid gold' for immune system establishment. Given its potency, cow colostrum supplements have hit the markets, supporting gut health and immunity.
Colostrum is beneficial to human health in many ways. Not only does it support skin and brain health, its polypeptide component effectively regulates the immune system and exhibits natural antibacterial and anti-inflammatory effects. Studies have shown that the high content of lactoferrin and growth factors in bovine colostrum supplements may help promote the proliferation of intestinal cells and prevent an increase in intestinal permeability.
Given the short time window for human exposure to maternal colostrum, the colostrum on the market for consumer consumption is mainly derived from cows. These colostrum products are often sold as supplements in powder or pill form, with health claims such as gut health, immunity boosting and more.
6.Beetroot: The Root of Natural Goodness
On the vibrant paths of wellness trends, beetroot blazes a trail with its natural nitrate content, fostering cardiovascular health, athletic endurance, and cognitive function. A peek at the market reveals a 91.4% growth to $86.9 million in 52 weeks up to 2024, with varied supplement forms catering to energy and heart health support.
Beetroot's bright color comes from its rich beet pigment, which contains nitrates that help lower blood pressure, promote cardiovascular health, improve exercise performance and enhance cognitive function. Betaine, as a choline derivative first extracted from sugar beets, has antioxidant properties. In addition, the high fiber content of beetroot helps promote gut health and supports the growth of beneficial bacteria, thereby strengthening the immune system.
Beetroot supplements are available in a variety of forms, including powders, tablets, capsules, and gummies. For example, Force Factor's beetroot gummies add beetroot extract, along with grape seed extract and L-citrulline, designed to support energy levels and promote heart health.
Summary：
Each of these ingredients is revolutionizing the way we view nutrition and health. As consumers seek more natural and comprehensive ways to bolster their well-being, the supplement industry is responding with innovative solutions.
So whether you're a gym enthusiast, a health nut, or someone just trying to get a little extra edge on your daily routine, these trending ingredients could be your ticket to a healthier, more vibrant life. Keep an eye on these wellness game-changers!
Ready to dive deeper into these trendsetting ingredients? Get clued up and stay ahead of the wellness curve – your body will thank you!
[1]SPINS. What are the top trending “holy grail” supplements?
[2]https://www.nature.com/articles/s41598-024-54249-9
[3]https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6769464/
[4]https://www.mdpi.com/2072-6643/9/4/370
Keep thriving, fellow health seekers!
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Post time: May-31-2024
